The Health Strategist
research and strategy institute
for continuous transformation,
for in person health and digital health
Joaquim Cardoso MSc
Chief Research and Strategy Officer (CRSO)
May 8, 2023
ONE PAGE SUMMARY
The release of ChatGPT in late 2022 is analogous to Mosaic’s launch three decades prior.
In 1993, it was clear that the internet would bring a major revolution across all businesses in less than a decade.
The most focused of business models, and the strongest of brands can be blown to bits by new information technology — Philip Evans, in his book “Blown to Bits” .
Similarly, it is clear that Generative AI will bring another major revolution across all businesses.
Today companies are focused on productivity gains and technical limitations, but CEOs need to move the focus to business model innovation.
This is no small task, and CEOs — who are likely several steps removed from the technology itself — may feel they are at a crossroads.
But from our perspective, the priority for CEOs is not to be fully immersed in the technology.
It is to understand how Generative AI will impact their organization and their industry, and what strategic choices will enable them to exploit opportunities and manage challenges.
Total addressable market is expected to reach ~$120B by 2027
Source: Adapted from BCG
