Tech Trends 2024: AI Disruption, Space Exploration Boom, and the Battle for Authentic Content

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Joaquim Cardoso MSc.

Chief Research and Strategy Officer (CRSO),
Chief Editor and Senior Advisor

November 24, 2023

What is the message?

The tech landscape in 2024 showcases a renewed focus on AI, with a counter-movement emphasizing the value of human-created content.

Private sector-led space exploration, data’s pivotal role, and other key trends define the upcoming year.

What are the key points?

1. AI Market Dynamics

2. Data Utilization Boom

3. Private Sector in Space Exploration

4. Content Authenticity Battle

5. Immersive Education and AI

6. Apple’s Strategic Moves

7. Financial Regulations and AI Impact

8. Media Reshaping by AI

9. Semiconductor Challenges

10. Carbon Accounting Acceleration

DEEP DIVE

Our 2024 Predictions

GP. Bullhound

November 2023

Technology Predictions -2024

Following a turbulent year, 2024 heralds a renewed optimism regarding technology’s potential. Artificial Intelligence continues to play an increasingly pivotal role, with businesses reevaluating their entire offerings to leverage its power.

But creators are fighting back on AI, bringing a renewed focus on the value of human-created content.

Technology is launching into space more than figuratively, with the private sector spearheading a new Space Race, leveraging commercial opportunities in orbit.

The world’s most valuable but unrefined resource, data, continues to fuel everything we do online, as businesses turn to gen-AI to harness its potential. Here’s what’s in store for 2024.

1. Large Language Models become smaller, disrupting the AI market

• Large models demand greater resources, with higher expenses and slower
  response times

• Smaller models yield better results in some cases, breaking down competitive
  barriers

2. Bits to billions: legacy data spurs acquisition boom

• 90% of company data is unstructured (1) , but it’s no longer useless thanks to gen-
  AI
• New generation AI uses as little as 1/10 of the data (2) of traditional architectures

3. Private sector to spearhead space revitalization

• Satellites orbiting Earth to increase from c.8,000 today to >100,000 in 10 years (3)
• Private sector companies are leading the way as the space industry expands

4. The rise of authenticity as creators challenge AI

• 2024 will be a battleground between AI-generated and human content
• Tools that obstruct AI from training off human-created content will surge

5. AR/VR & AI fuel a surge in immersive education investments

• US edtech companies raised $5.2bn in 2022 (4) , driven by demand for AI-powered
  learning
• Enterprises leveraging AR/VR to train and upskill employees in unprecedented
  ways

6. Apple’s expanded subscription service with ad-free search engine

• An Apple search engine is the missing piece in its internet strategy
• Search engine to rival Google is underway despite the latter’s bid for iOS default

7. AML and payment protections come centre-stage

• AML market, driven by digital transactions, growing at CAGR of 15.9% 2023-
  2030 (5)
• Regulatory compliance grows as illicit wallets send c.20% of funds (6) through
  DeFi

8. AI is reshaping media with personalised content and acquisitions

• AI forces businesses to rethink entire offerings to remain competitive
• AI resilient in market downturn with $23bn in funding in 2023 in US alone (7)

9. AI race escalates semiconductor shortage

• AI-driven applications multiplying, adding strain on semis supply that caters to
  them
• Large cloud providers in a race to invest in GPUs or risk falling behind

10. Acceleration of carbon accounting as new regulations loom

• Only 10% of companies comprehensively measured emission footprint in 2022 (8)
• Greentech companies race to create more automated carbon accounting software