Business growth is now the top digital transformation goal, as innovation takes a back seat

Health and Tech Transformation
research & strategy institute


Joaquim Cardoso MSc
Chief Research and Strategy Officer (CRSO), 
Chief Editor and Senior Advisor

May 31, 2023


This year, innovation dropped down to second place as increasing core business growth jumped to the top of the list of digital transformation goals (46%). 


  • Mature companies were far more likely to cite growth as their top goal (60%) compared to average companies, …

  • who were more likely to focus on replacing outdated technology and modernizing the workforce (49%). 

This highlights the gap between digitally mature companies, who have moved past the efforts to modernize and update technology and are now focusing on getting the best performance out of their existing systems. 


  • As the looming recession presents business challenges, we’ll see even more pressure for transformation efforts to show immediate, quantifiable business results rather than simply catching up with the times

Source:

THE 2023 STATE OF DIGITAL TRANSFORMATION, Altimeter

Omar Akhtar
Research Director

Survey with 602 executives from North America, Europe and Asia across a range of industries to highlight not only their current digital capabilities, but the key investments and choices they made that got them to where they are.

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