This is an excerpt of the publication below, with the title above, focusing on the related topic.
The Keys to Scaling Digital Value
MARCH 16, 2022
By Karalee Close, Marc Roman Franke, Michael Grebe, Hrishi Hrishikesh, and Kristi Rogers
BCG commissioned by GOOGLE
The Path to Digital Value
Delivering digital value at scale can be achieved. The process begins with embarking on a digital transformation.
Implementation has many steps and takes time-successful transformations may take several years or more to complete, and they require drawing on three key enablers: ensuring C-suite alignment, developing the necessary capabilities, and maintaining always-on execution. (See Exhibit 10.)
Companies that establish these enablers will be able not only to scale digital solutions successfully but also to embed digital approaches and ways of working into their operating models.
They will be the most likely to benefit from the value-creating journey that started with their digital solutions.
Delivering digital value at scale can be achieved. The process begins with embarking on a digital transformation.
On the article “The Case for Digital at Scale” we have highlighted the benefits of Digital Maturity
See reproduction below
Scaling Digital Ability
As any CxO will tell you, pilots are easy but scaling up is hard. It’s true for all types of transformation-digital, agile, technology, or data. Pilots produce great initial results, but efforts to move those results into the market or embed them across an organization often fall short.
Only digital solutions that scale can generate significant value, and the ability to scale digital solutions at speed differentiates companies that realize value from their digital transformations from those that do not.
The urgency of successfully scaling rises in times of business volatility or economic turbulence.
Companies that scale digital solutions drive near-term gains in revenue, cost, and speed-and increase long-term resilience.
Our latest research into digital scaling and enablement found that digital leaders are much more likely to navigate successfully through crises and emerge stronger.
For example, over the past two years of the pandemic, digital leaders gained 5 percentage points (pp) or more of market share and over 5% more market capitalization than their peers.
A full 70% of digital leaders expect to gain another 5 pp or more of market share in the coming three years.
The scaling process should be straightforward: companies develop a set of digital solutions that can generate value, and then they identify which solutions can create the most value if scaled across the organization.
But there are a couple of significant organizational hurdles to implementation.
Many companies try to scale too many digital solutions whose potential impact is limited, particularly because the solutions focus on specific domains.
Other companies remain locked in vertical silos of data, algorithms, and technology that inhibit their ability to scale.
Companies that do scale successfully are seeing their performance advantage widen over those that struggle.
Digital leaders today achieve three times higher revenue growth and cost savings from their digital transformations than laggards, and they bring twice as many digital solutions to scale. (See Exhibit 1.)
These companies are solidifying their positions as overall business leaders in their sectors.
BCG’s latest research on digital proficiency and maturity, which covered approximately 2,000 global companies, found that scaling individual digital solutions can generate revenue increases of 9% to 25% and cost savings of 8% to 28% compared with the pertinent baseline. (See Exhibits 2 and 3)
… scaling individual digital solutions can generate revenue increases of 9% to 25% and cost savings of 8% to 28% compared with the pertinent baseline.
But companies that scale several solutions can reach an enterprise-wide revenue increase of almost 17%, along with a 17% reduction in costs.
But companies that scale several solutions can reach an enterprise-wide revenue increase of almost 17%, along with a 17% reduction in costs.
Scaling also creates qualitative benefits, such as better reimagined customer experiences, a greater ability to integrate digital and data ecosystems, stronger business resilience, and a more inclusive and diverse workplace.
Digital leaders achieve the biggest impact from customer-oriented solutions (those related to improving customer experience, sales, and marketing).
Common examples include automated campaign optimization, such as smart bidding and personalized B2C or B2B services (customized landing pages, for example). (See “Improving Customer-Oriented Solutions.”)
Our research found that leaders scale more customer-oriented solutions than they do either operational or functional solutions.
The authors are grateful to Anuthya Nambirajah, Abhinav Gupta, Valerio Gardelli, and Michael Leyh for their assistance in the preparation of this report.
Originally published at https://www.bcg.com on January 27, 2022.
