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Joaquim Cardoso MSc.
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January 25, 2024
This executive summary is based on the article “Samsung declares its latest smartphone marks a new dawn for mobile AI, but the reality doesn’t quite match the hype”, published by Eye on AI and written by Sage Lazzaro on January 18, 2024.
What is the message?
Samsung’s recent unveiling of the Galaxy S24 smartphones promises a new era for mobile AI, leveraging Google’s Gemini models and Samsung’s own AI innovations.
However, industry analysts and experts express skepticism, questioning the transformative impact of the touted AI features.
ONE PAGE SUMMARY
What are the key points?
Mixed Reception from Analysts: Forrester VP principal analyst Thomas Husson and Daishin Securities analyst Park Kang-ho express reservations about the compelling nature of the added AI features, suggesting that Samsung’s claims of a groundbreaking shift in mobile AI may be premature.
Notable Feature – “Circle to Search”: The flagship feature, “Circle to Search,” allows users to search Google for information within any app by circling it on the screen. While demonstrated as a convenient tool, concerns arise about the quality of search results and potential frustration if ads are included. The feature raises questions about a more centralized interaction model for smartphones.
AI-Centric Landscape at CES: The Consumer Electronics Show (CES) showcased a burgeoning landscape of AI-centered consumer hardware. The Rabbit R1, a pocket-sized virtual AI assistant without a screen or apps, garnered attention for its potential to handle various smartphone tasks. This trend suggests a shift towards devices that can perform smartphone functions more efficiently.
Competition and Anticipation for Apple’s Moves: With Apple anticipated to release a new AI-featured iPhone and exploring “spatial computing,” the industry watches for potential game-changing innovations. Apple’s track record of pioneering new devices, including the iPhone, adds anticipation to the ongoing evolution of mobile technology.
What are the key examples?
The article highlights the Rabbit R1 as a noteworthy device showcased at CES, representing a move towards screen-less, app-less AI assistants.
Google’s “Circle to Search” is presented as a feature with potential commerce opportunities but may pose challenges in delivering efficient search results.
Conclusion
Samsung’s declaration of the Galaxy S24 as a “eureka moment” for mobile AI is met with skepticism, as analysts and experts question the transformative impact of the added AI features.
While “Circle to Search” is a notable addition, doubts linger about its practical efficiency. The evolving landscape of AI-centered devices, as seen at CES, suggests a broader shift in how users interact with technology.
The article concludes by posing the question of whether a future smartphone or an entirely new device will be the key to delivering on the promise of an AI-centric mobile experience.
To read the original publication, click here.
