This is an excerpt of the report “Supertrends 2022 — Here to stay. From societal trends to investor impact.” , with the title above, focusing on the topic in question.
Credit Suisse
Michael Strobaek; Nannette Hechler-Fayd’herbe, Daniel Rupli
July 2022
Excerpt by
Joaquim Cardoso MSc.
Health Revolution — Institute
Institute for continuous health and digital transformation.
Supertrends — Unit
July 1, 2022
Synthesis of Supertrends:
- 1.Anxious societies — Inclusive Capitalism
- 2.Infrastructure — Closing the gap
- 3.Technology — At the service of humans
- 4.Silver economy — Investing for population aging
- 5.Millennials’ values — Gen Z and Y
- 6.Climate change — Decarbonizing the economy
Synthesis of Technology Trends:
- 1.Digitalization — Meet the Metaverse
- 2.Virtual reality — Living in a virtual world
- 3.Artificial intelligence — Digital age workhorse
- 4.Industry 4.0 — Smarter supply chains
- 5.Healthtech — Now entering the hologram
2.Virtual reality — Living in a virtual world
The rapid emergence of the Metaverse is currently visible in virtual game worlds, virtual concerts/events and, increasingly, non-fungible token-based transactions.
It has led to rising demand for quality content that could help companies attract more customers in a world where people are more and more willing to shift some of their real-life activities to a virtual environment.
Virtual worlds have so far been synonymous with gaming and thus deals on content such as Microsoft’s acquisition of Activision Blizzard or Discovery’s acquisition of WarnerMedia appear to be a precursor to a parallel business, sports or entertainment world in the future.
While it is still early days, we believe the Metaverse could be an extension of virtual reality (VR) and augmented reality (AR) with some gaming and e-commerce aspects.
While it is still early days, we believe the Metaverse could be an extension of virtual reality (VR) and augmented reality (AR) with some gaming and e-commerce aspects.
One example that highlights the immense scope of VR/AR tech is a privately owned company called XYZ Reality, which has designed an augmented reality device for the construction industry that indicates when a building or machine construction/design deviates from the original plans and helps construction managers rectify the issue.
Large-scale innovations, however, are still being driven by the deep-pocketed tech players.
Meta Platforms, for example, reported strong traction for its virtual reality headset Oculus Quest 2 in Q4, and said that users had spent more than USD 1 billion on Quest store content since its launch — a development that bodes well for content companies.
Meta is also making progress toward Project Nazare, its first fully AR glasses. AR glasses will act as an interface and a medium to access the Metaverse and are thus expected to play a very important role in its growth.
Metaverse fuels growth in AR/VR headset market
Source IDC, Credit Suisse
About the authors
Editor-in-chief
Nannette Hechler-Fayd’herbe
Authors
Daniel Rupli
Reto Hess
Jens Zimmermann
Uwe Neumann
Lorenzo Biasio
Julie Saussier
Pedro Iglesias De La Vega
Samuel Traub
Preface
Michael Strobaek, Global Chief Investment Officer, Credit Suisse
Nannette Hechler-Fayd’herbe, Head of Global Economics & Research, Credit Suisse
Daniel Rupli, Head of Single Security Research, Credit Suisse
