This is an excerpt of the publication below, with the title above, focusing on the related topic.
The Keys to Scaling Digital Value
MARCH 16, 2022
By Karalee Close, Marc Roman Franke, Michael Grebe, Hrishi Hrishikesh, and Kristi Rogers
BCG commissioned by GOOGLE
About our research
BCG has long studied digital proficiency and maturity in business. The COVID-19 pandemic has dramatically increased the gap in resilience and performance between the most digitally mature companies and their rivals.
BCG and Google (which commissioned this report) recently decided to study digital enablement — specifically, how some companies have become more digitally proficient than others by scaling digital solutions such as digitally enabled processes, digital products, and digital services.
Scaling means moving past the pilot stage of a digital initiative to fully operationalize and embed the solution throughout the organization and its markets and regions.
Scaling means moving past the pilot stage of a digital initiative to fully operationalize and embed the solution throughout the organization and its markets and regions.
We conducted interviews with experts and thought leaders and surveyed 2,000 companies globally to gauge the impact of the key enablers that companies employ to drive their digital agendas.
As part of the study, we calculated an aggregated digital enablement score (DES) based on BCG’s digital acceleration index (DAI) assessment for each company.
The DAI assessment considers a company’s digital solutions (products, services, and processes), its technology adoption, and the maturity of key capabilities.
The DES assesses companies on 15 dimensions that are critical to unlocking and scaling digital solutions to maximize value. We also evaluated how the relevant enablers affect a company’s ability to succeed in digital transformation across the entire C-suite.
Our research confirmed that levels of digital maturity vary considerably among organizations, as does their ability to scale digital solutions. Companies tend to fall into one of four maturity levels:
- Initiating. The company has not fully defined its strategic approach to digital transformation, and it has not yet established the necessary capabilities to unlock the potential of digital solutions.
- Evolving. The organization has a strong awareness of the value of digital, pursues prioritized lighthouse solutions, and is building the necessary capabilities.
- Transforming. With scaled lighthouse solutions using strong data resources, a skilled workforce, and cloud platforms in place, the company has passed an inflection point and become digital at heart.
- Enabled. The company is successfully executing a fully aligned, enterprise-wide digital strategy, with prioritized digital solutions widely adopted for high-value impact.
On the basis of this ranking, we split companies into three tiers in order to compare the top 30% of most-enabled companies (digital leaders) with the bottom 20% (digital laggards). These comparisons inform much of this report.
Only 30% of companies are enabled digital leaders
The new research also found that only 30% can call themselves digital leaders (companies scoring in the highest stage of our digital enablement maturity assessment). (See “About Our Research” and Exhibit 4.)
- These companies successfully move past the pilot stage to fully operationalize and embed digital solutions across an organization and its markets and regions.
- They embed cultural and operational change, develop new capabilities, work in new ways, and identify new approaches to engaging with customers.
The remaining 70% of companies do not scale digital solutions beyond pilots or their solutions remain stuck in organizational silos. Their transformations cannot reach their full enterprise-wide potential.
The remaining 70% of companies do not scale digital solutions beyond pilots or their solutions remain stuck in organizational silos. Their transformations cannot reach their full enterprise-wide potential.
Originally published at: https://www.bcg.com
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