HealthSystems — transformation institute
Joaquim Cardoso MSc
Chief Researcher, Editor and Strategy Officer (CSO)
November 15, 2022
Key Messages:
What is new?
- Highmark, Google, League Partner to Launch New Digital Health Platform
- The new platform is a “digital front door” for members, offered on the web and through the My Highmark app.
- It will help members with scheduling appointments, accessing primary care and urgent care, managing prescription drugs and other services.
What are the drivers?
- “They can come to one place to service their healthcare needs … It’s very different than the way that healthcare works for most customers today,”
- “We probably have many of those apps on our phones. You have to go to one for this, one for that, a different one for scheduling an appointment, and then you have to pick up the phone and do something.
- We’re really trying to make it easy for our customers to be able to engage.”
What are the next steps?
- It will roll out in January.
- As the companies roll out the platform to Highmark’s 6.8 million members, they will be tracking metrics such as engagement and medication adherence.
- The companies will also continue to add services to the platform as time goes on, Hanlon added.
ORIGINAL PUBLICATION (full version)
Highmark, Google, League Partner to Launch New Digital Health Platform
MedCity News
By MARISSA PLESCIA
Nov 14, 2022
The new platform is a “digital front door” for members, offered on the web and through the My Highmark app.
It will help members with scheduling appointments, accessing primary care and urgent care, managing prescription drugs and other services. It will roll out in January.
Highmark Health, Google Cloud and League a collaboration Tuesday that forms a new digital health platform for Highmark Health’s members.
The companies made the announcement at a press meeting during the conference in Las Vegas.
“They can come to one place to service their healthcare needs … It’s very different than the way that healthcare works for most customers today,” said Karen Hanlon, executive vice president and COO of Highmark Health, at the meeting.
“They can come to one place to service their healthcare needs … It’s very different than the way that healthcare works for most customers today,”
“We probably have many of those apps on our phones. You have to go to one for this, one for that, a different one for scheduling an appointment, and then you have to pick up the phone and do something. We’re really trying to make it easy for our customers to be able to engage.”
“We probably have many of those apps on our phones. You have to go to one for this, one for that, a different one for scheduling an appointment, and then you have to pick up the phone and do something. We’re really trying to make it easy for our customers to be able to engage.”
The companies will also continue to add services to the platform as time goes on, Hanlon added.
“We will continue quarter after quarter to make that experience better and better and add other aspects to it,” she said.
The platform builds on the strengths of all the companies, executives said.
It combines Highmark Health ‘s strategy, Google Cloud ‘s data and ‘s user experience expertise.
The latter company designs solutions for payers, providers, consumer health partners and employers that are meant to increase engagement among users.
“We each bring something unique to the table: care, cloud and [customer experience],” said Michael Serbinis, CEO and founder of League.
The platform builds on the strengths of all the companies, executives said. It combines Highmark Health ‘s strategy, Google Cloud ‘s data and ‘s user experience expertise.
“We each bring something unique to the table: care, cloud and [customer experience],
As the companies roll out the platform to Highmark’s 6.8 million members, they will be tracking metrics such as engagement and medication adherence.
As the companies roll out the platform to Highmark’s 6.8 million members, they will be tracking metrics such as engagement and medication adherence.
They will also look for improved health outcomes and improved affordability, but those metrics won’t be immediately noticeable, Hanlon said.
Amy Waldron, global lead of health plan solutions at Google Cloud, declared the new platform is vital as consumers face so many options with digital health. They’re in need of something that is user-friendly and engaging.
“When you look at the environment, it’s so competitive today,” she said.
“There are so many choices, and eventually consumers are actually going to select who their partners are in regards to healthcare.
So I do think this is a huge game-changer.”
Photo: mikdam, Getty Images
Originally published at https://medcitynews.com on November 15, 2022.
Names mentioned
Karen Hanlon, executive vice president and COO of Highmark Health, at the meeting.
Michael Serbinis, CEO and founder of League.
Amy Waldron, global lead of health plan solutions at Google Cloud,
